Wednesday, July 21, 2010

China's auto parts face "External and internal" situation



In the domestic auto parts market, contests, vendors in the capital seems to have been used to "Biequ days."

A few years ago, people have clearly seen the coming of large multinational auto parts companies, and now, in the context of the international financial crisis, European and American market decline is exacerbated by this "transfer."

"External and internal" even in the continued deterioration of the situation - often turn to local manufacture of foreign capital, makes the previous cost advantage in the gradual loss of capital providers; eager to transformation and upgrading, but "there is no rice" embarrassment. Parts made in China seems to be facing "elevated risk."

Domestic difficulties

Do more good business. July 15, 2009, meeting late at night YANG in an interview so lamented the pressure from the market. Shenzhen Hang Sheng YANG Electronics Limited ("Hang Sheng Electronics") president, was established in 1993 Hangsheng Electronics is a factory for vehicle matching automotive products business.

Siemens, Visteon, and foreign brands to enter, certainly caused us a great influence. YANG frankly, even in car audio, navigation and other low-end automotive electronics products, Hangsheng Electronics currently supporting only for the low-end OEMs, like BMW, Audi and other high-end brands into the matching system still can not, "and In the body electronics, chassis electronics systems, it is dominated by foreign capital. "

According to Hong Yang recalled, even in the financial crisis "accident" in 2008, Hang Sheng Electronic still profit basis in 2007 increased 10% to the size of about 2.0 billion. Now, with the domestic auto ancillary market, increased competition, profit margins have been much larger than that, "first half of 2009, Hang Shing Electronics sales increased by 30%, while sales revenue increased by only 10%.

Hong Yang said, such as airbag, EFI systems, ESP and other chassis electronics and other products with higher technological content of 80% to 90% of the profits are concentrated in the foreign brands.

As more and more OEMs will be supporting enterprise development system by the upstream components, industrial components division of the company's requirements will be higher, the competition will be more intense. CHEN Wen-Kai, dean of K-car, said foreign investment in domestic conquering a city, it is also considering using their own resources to reduce costs. Once the local supplier of foreign brands will survive after the cost advantage of the break, it means being marginalized parts will be fully funded, "consigned to limbo."

Full range of emergency

Obviously, the experience Hangsheng electronic auto parts companies only a microcosm of the crisis of survival. In fact, it seems most domestic local suppliers failed to take advantage of the growing Chinese automotive industry, the size of a money machine, but the predicament into a home and less abroad.

June 30, the State Council Development Research Center, Society of Automotive Engineers of China and the Volkswagen Group (China) jointly issued the "car blue book - China Automobile Industry Development Report 2009" (the "Blue Book") shows that foreign investment has been in almost monopoly of the core components technology, domestic enterprises are more difficult to achieve a breakthrough, industry cause for concern.

According to the Blue Book statistics show that the current domestic large number of auto parts companies in the industry for less than 1%, less than 15% of medium and large enterprises, and domestic parts companies 90% of the market share and manufacturing capabilities are concentrated in the low-end products, while the remaining 10% involved high-end products, most domestic enterprises have also carried out with foreign joint venture.

"Currently, about 1,000 domestic auto filter manufacturers, but basically is for the foreign brands 'working'. Advisory Committee of the Chinese auto industry, automotive industry, said Chen Guangzu renowned experts, such as automotive filters 100% of filter paper used to import, if the density and permeability is demanding Euro III, Euro IV paper, more domestic manufacturers can not do, only doing the service work. "

In addition, key technology market was almost monopolized by foreign companies. "In the vehicle control system parts, ABS is still in the development of capital providers are not out. Meanwhile, the common rail system, EPS (electric power steering system) are technical barriers." Chen Guangzu that the last two years, domestic suppliers In this part of the market share from 30% to 20%.

"For a long time formed by 'price' the development of eating patterns, but also determines the profits of enterprises in the capital share, parts difficult to change." Wen-Kai Chen said. It is understood that the Chinese parts industry in 2008 the scale of 950 billion yuan, 39.4% of them concentrated in foreign parts manufacturers, the average value of 310 million yuan a single enterprise, while the occupied parts industry, most privately-held company, the average value of only 30 million yuan.

Scissors

"The core question is not enough information." Chen Guangzu said, Chinese auto parts have taken the auto industry, without the integration of information technology, but only the manufacturer is no way out, "should enhance the development of cross-sector collaboration.

Meanwhile, there seems not funded out of the industrial parts of the road. "Universal, Fuyao and other enterprises, currently a really big scale, the profit will be considerable, but in this round of the components of information technology revolution, they did not transition to the new grade of enterprise, still in the doing Accessories of the traditional low-end. "Wen-Kai Chen said.

"Prior to the 863 plan, the Government spent more than 20 million engaged in demonstrations, but the demonstration more than 20 years, enterprises still remain in the demonstration stage." An anonymous person said the auto parts business, the ministry seems to simply model, but related to the industrialization process, technology and equipment are in limbo, while the capital component is the most pressing need to do a large scale.

In fact, the current plight of Chinese-funded components, the individual parts alone it difficult for enterprises to achieve technological breakthroughs in the short period of time. "As the first, only Toyota, Denso, Delphi has been common only, Chinese parts also need to transfer the core technology OEMs can seize the opportunity to become bigger and stronger." Wen-Kai Chen said that so far, Toyota also extend this mistake a few.

"At present, Chinese parts enterprises living space, just a 'middle ground'. CHEN Wen-Kai says, specifically, is such as Santana, Chery QQ, expired vehicle technology, affordable, large and relatively neutral low-end car market. "In 35 years, the Chinese-funded component should also seize the opportunity to do this part of the market, large-scale, high-end technology and then seeking to upgrade their path.

Right now, Hangsheng Electronics also new energy auto parts, transmissions and other invested funds focus on the billion R & D, while the electronic control system, parking sensor, window, etc. invested 40 million yuan of three technical compaction. Right now, the domestic auto parts in the field seem to be, the "second round of market for technology", if one day the market did not, and the capital component was really a hollow? YANG as in the inquiry, and like in the laments.







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